ANTERA IS BACK ON THE WORLD STAGE DURING MILAN DESIGN WEEK 2024

On Sunday 14 April, an exciting and spectacular show was held at Opicificio 31 in Via Tortona, Milan. With this exclusive event, Antera, the iconic Italian automotive brand, made its return to the world stage, unveiling its new light aluminium wheel collection during Milan Design Week 2024. Throughout the event, the Antera space will remain open for visitors to enjoy an exciting and innovative experience.

An important new chapter in Antera’s history, featuring an exceptional ambassador who perfectly embodies its values and its being a Made in Italy excellence: Roberto Baggio. A champion who, with his successful career and winning mentality, fully represents the “no compromise” spirit of the Italian brand.

The brand’s distinctive and deep-rooted values: Made in Italy, timeless design, cutting-edge technology and the ability to overcome any limit. The latter in common with Oltre Consulting, which worked alongside Antera and GMP Group on the marketing strategy and planning, the choice and engagement of the ambassador, and the creation and realisation of the preview dedicated to the brand’s media and guests.